At the English version of Pentax’s corporate Web site, http://www.pentax.co.jp/english, there is a glaring (large type) error in very rudimentary English grammar. OK, that’s no big deal; after all, they are not native speakers (even though they should be able to afford a proofreader). I thought I’d just send a polite note so they could fix the error and save embarrassment. However, searching the site I found what in my opinion is a larger problem: no e-mail contact or feedback link of any kind. It’s as though they are saying, “Here’s what we have to tell you and, by the way, we aren’t the least bit interested in what you have to tell us.”
How about Canon? Go to their corporate site (http://www.canon.com/) and you see a feedback link (without having to hunt for it) with the message, “Your comments on this WEB service of Canon Inc., Tokyo, Japan are welcome here.” At the corporate site for Nikon the message is, “Sent [sic] your inquiries about website and your opinions to the following address. webmaster@nikon.co.jp” There’s more to building customer loyalty than turning out good products. Perhaps Pentax has something to learn from the competition in this area.