Mysterious K1D spotted?

Thanks to one of my kind readers I was pointed on the weird picture of a Pentax DSLR camera with battery grip, old “Limited” lens and a brown strap with a “PRO” label. The camera itself is looks like K10D with D-BG2 grip. Nothing new in silver FA Limited as well. But the “PRO” label on the camera strap is used to say that this is upcoming pro-level (above K10D) camera.
While image doesn’t look phony and camera strap doesn’t look hand-made, camera on the picture is too similar to K10D. Also if the new pro-level DSLR was demonstrated somewhere it has the new DA* lens mounted on. What do you think?
According to the Spanish website
According to the 



